Sampdoria Club Hong Kong, established in 2021, is a passionate Supporters Club affiliated with the renowned Serie A club Sampdoria. With a talented and diverse roster of players sharing a common goal of reaching the highest level of amateur football, the Club envisions itself as more than just a Football Team. Their ambition extends beyond the pitch, aiming to expand the Sampdoria brand into various disciplines and sports, creating a community of athletes and enthusiasts who share their values and passion. Through this diversification, they strive to establish Sampdoria Club Hong Kong as a prominent name in the sporting world in the vibrant city of Hong Kong.

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The branding project for Sampdoria Club Hong Kong was a carefully crafted exercise. While maintaining the design language and brand identity similar to the official Sampdoria Team in Italy, our work introduced subtle tweaks to diversify their image. We preserved their historic brand identities, ensuring a strong sense of continuity and connection to their rich heritage. Simultaneously, we added new elements that showcased the club's unique identity in the context of Hong Kong's dynamic sports scene.