Pastalab
Nonna,
Hong Kong
Date of Completion
December 2022
Location
Hong Kong
Scope Of Work
Branding, Interior Design
Renderings
Seven Two Nine.
Nonna Pasta Lab project was a delightful fusion of our Interior Design and Branding services, culminating in the creation of a harmonious concept for a Pasta Bar to be located in the heart of Hong Kong. The client presented us with a long-cherished vision of crafting a pasta bar that seamlessly blended tradition with innovation, and drew inspiration from the captivating takeaway restaurants of London, eager to introduce a similar experience to the vibrant streets of Hong Kong.
Guided by the core values of authenticity, quality and accessibility, we embarked on crafting a brand identity that would bring his concept to life. We designed a logo and complementary branding collateral that visually showcased how the essence of his vision could manifest in the real world. The logo was crafted to transform the typography into a captivating symbol, merging the central letters of the “Nonna” lettering to symbolise the spiral forms of traditional pasta.
In perfect synergy with the branding, our Interior Design concept was curated to create a warm and welcoming ambiance. The design sought to foster a sense of comfort and familiarity while still embracing modern elements to complement the innovative aspects of the concept. Throughout the project, we worked collaboratively with the client, ensuring that every aspect of Nonna was thoughtfully aligned with his long-held vision. The final result was a harmonious and captivating pasta bar concept that captured the true essence of Italian culinary tradition while embracing the novelty of modern innovation.